Skip to content

Insurance for us

FiftyUp is insurance for Canadians over 50, helping you ensure your loved ones can focus on honouring your memory – not how they will cope financially.

Request a quote

Why choose FiftyUp

Canadians aged 50 and up deserve quality, reliable and trustworthy insurance coverage. Discover more about FiftyUp.

Designed for us

We’re proud to be part of Canada’s over 50 community, passionate about delivering insurance that meets its unique needs.

Get coverage easily

Our products are easy to understand, simple and fast to get. As you age, FiftyUp has insurance solutions that will work for you.

Peace of mind

Avoid placing the burden of final expenses on your loved ones. Our licensed advisors can help, so you can focus on what you do best – living.

Control your money

We’re committed to helping you stay in control of your finances with flexible insurance products made for people over 50.

Guaranteed Acceptance Life Insurance

Expenses after you pass away can add up, so it helps to plan ahead. FiftyUp Final Expenses Insurance is guaranteed acceptance life insurance that enables your loved ones to focus on celebrating your life, without worrying about costs.

Your family will receive a lump sum payment to cover expenses after you pass away, including funeral costs, burial and cremation costs, outstanding bills and more.

Our coverage amounts are flexible to work with different personal circumstances and budgets. With guaranteed acceptance for Canadian permanent residents outside Quebec aged 20 to 80, we also make it easy to get coverage as you get older, at a price that works for you – all without any medical exams.


Discover how you can protect your loved ones now

Frequently asked questions

  • FiftyUp offers insurance products designed for Canadian residents aged 50 and up, excluding residents of Quebec. We’ve created accessible, simple, flexible products that meet the needs of the over-50 community, so when the time comes, your loved ones can focus on honouring your memory – not how they will cope financially with the cost of your final expenses.

  • FiftyUp currently offers guaranteed acceptance life insurance to residents in Canada, excluding residents of Quebec. FiftyUp Final Expenses Insurance offers a payout to your loved ones to help cover immediate costs after you pass away, such as funeral services, burial or cremation, outstanding bills, or other expenses.

  • Many Canadians haven't planned for what happens after they pass away, but funeral costs and other immediate expenses can add up. FiftyUp Final Expenses Insurance can give you peace of mind that your loved ones will have the money they need to cover any costs related to your last wishes, plus some of the other outstanding bills you may leave behind.

  • At FiftyUp, we’re committed to Canadians aged 50 and up. We help you enjoy life more now, knowing your family will be covered financially against the cost of your funeral or other final expenses. Our coverage is flexible, so you can choose an amount that works for your personal circumstances and budget. If you’re unsure, our licensed advisors can help guide you on the best level of coverage for your needs. Feel confident knowing you’re in good hands with FiftyUp.

  • Email us at or call us at 1-844-339-96611-844-339-9661 between 8am and 8pm (ET), Monday to Friday. Alternatively, if you wish to update your payment or contact details, resolve an outstanding premium notice or view your policy documents, you can visit the My Account portal.


Get guaranteed acceptance life insurance today

Help your loved ones cover your final expenses. Speak with one of our licensed advisors to discuss the best coverage for your needs.