Protect your family’s future with life insurance
Give your loved ones peace of mind with up to $250,000 in coverage
Get a quoteLife insurance for over 50s
Life can be unpredictable, but your family’s financial future doesn’t have to be. With FiftyUp Life Insurance, Canadians aged 50 and over can choose coverage between $25,000 and $250,000 (depending on age) to help protect the people who matter most. Whether it’s covering everyday living costs, unexpected medical bills, a mortgage, or maintaining your loved ones’ lifestyle, your policy can provide real support when your family needs it the most.
FiftyUp Life Insurance is designed to be simple and accessible, with no medical or blood tests required to apply. Just answer 8 simple health questions over the phone with one of our Canadian-based licensed advisors to get started. With this quick and straightforward process, you can secure peace of mind for you and your loved ones without any complicated paperwork or long waits.
Benefits of coverage
Designed for Canadians over 50
Life insurance should work for your stage of life. Whether you're enjoying retirement or still working, you can apply for coverage as a Canadian resident up to age 80 (excluding residents of Quebec).
Flexible coverage
You may be eligible for up to $250,000 in coverage, depending on your age. The benefit can support your loved ones, contribute to mortgage repayments, medical and living expenses or to help cover funeral costs.
Optional yearly cover increase
Every dollar counts. Each year on your policy anniversary, your coverage amount will increase automatically by 3% to help keep up with lifestyle changes. You can contact us anytime to opt out if you wish.
Answer 8 simple health questions
Skip the doctor’s visit – there’s no medical or blood tests required to apply. All you have to do is answer 8 simple health questions over a phone call with one of our licensed advisors to apply for coverage.
Advanced funeral payout
We may provide up to $15,000 (subject to approval) to help cover immediate costs. Plan ahead to feel confident knowing you’ve taken steps to support your loved ones during a difficult time.
Any cause of death covered
Whether it’s a natural death, an unexpected accidental death, or a terminal illness¹, you’re covered. It’s one less thing to worry about.
Coverage for terminal illness
If you’re diagnosed with a terminal illness with less than 12 months to live¹, you can receive 100% of your benefit upfront. This allows you to focus on what matters most, creating memories your loved ones will cherish for life.
Double payout for accidental death
If your death is caused by an accident, your loved ones will receive double the benefit, providing extra support when it's needed most.
Read what our customers are saying
Why choose FiftyUp
Canadians aged 50 and up deserve quality, reliable and trustworthy insurance coverage. Discover more about FiftyUp.
Get a free info brochure
See more details about FiftyUp insurance products in our free information brochure.
Frequently asked questions
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Life insurance provides a lump-sum payment to your chosen beneficiaries if you pass away while the policy is active. Some policies may also include a terminal illness benefit, which allows you to access the payout early if you’re diagnosed with a terminal illness and meet certain conditions.
It’s designed to help protect you and your loved ones financially, covering things like ongoing living expenses, outstanding debts or funeral costs. Life insurance can offer peace of mind by helping ensure your family is supported when you're no longer around.
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Life insurance provides financial support to your loved ones when they need it most. The benefit amount can help your loved ones maintain their lifestyle after you’re gone by covering expenses like household bills, mortgage or rent payments and education fees. In exchange for this protection, you pay regular premiums to keep your policy in place.
Some policies also offer financial support while you’re still living. For example, if your cover includes a terminal illness benefit and your diagnosis meets the requirements, you may be eligible for an advance payout to ease financial pressure during a challenging time.
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The amount of life insurance you need depends on your personal and financial situation. It’s important to consider your debts, mortgage payments, children or grandchildren’s education costs, and ongoing living expenses for your family. If you don’t have financial dependants, you might only need enough to cover final expenses or leave a small legacy. With FiftyUp Life Insurance, you can choose a coverage amount from $25,000 up to $250,000 (depending on your age). Our Canadian-based licensed insurance advisors can help guide you in choosing the right amount for your needs.
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There’s no one right age to get life insurance, it really depends on your life stage and what you want to protect. Many people consider coverage when they take on financial responsibilities or want to make sure loved ones are looked after.
FiftyUp Life Insurance is designed with the needs of those aged 50 and over in mind, giving you peace of mind and protection. It can support everything from medical costs and funeral expenses to leaving a financial gift or helping with retirement planning. With coverage available up to age 80, it’s an accessible and practical option, no matter when you choose to get started. -
Life insurance can be worth getting if you want to help protect your loved ones financially after you're gone. It can provide peace of mind knowing that your family could cover expenses like household bills, mortgage or rent payments, outstanding debts and other everyday living costs. You may want to take into consideration your age, health, financial responsibilities, and whether others rely on your income to decide whether life insurance may be suitable for you. Even if you don’t have dependants, some people choose life insurance to leave a legacy or to access a terminal illness benefit, which can provide early financial support during a difficult time.
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A beneficiary is the person(s) you choose to receive the payout from your life insurance policy. With FiftyUp, you can name up to five beneficiaries and decide what percentage of the benefit each one will receive. You can also change your beneficiaries to reflect any new life changes, such as marriage, divorce, or the birth of a child or grandchild. It’s a simple way to make sure your loved ones are taken care of, just the way you intend.
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In most cases, life insurance payouts in Canada aren’t taxable – meaning your beneficiaries typically receive the full amount tax-free. However, if no beneficiary is named, the insurance proceeds will be paid to your estate and subject to probate fees or taxes. This is why it’s strongly recommended you designate a beneficiary.
Refer to the Canada Revenue Agency website for more information on life insurance and taxes. Be sure to seek qualified professional advice about the tax implications of any insurance product, as tax laws may change in the future.
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No, FiftyUp Life Insurance only provides single life coverage and must be purchased by the person whose life is being insured. However, you may be able to take out final expenses insurance on behalf of someone else. Get in touch with one of our licensed insurance advisors to find out more.
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FiftyUp Life Insurance covers natural death, including death from illness, age-related conditions, or other natural causes, provided the policy is active and all terms have been met. Be sure to read our Policy Document to understand any waiting periods or exclusions.